If you are reading this, I will assume that you are interested in learning about Digital Marketing.

I will try my best to provide you my perspective on how to learn digital marketing though books.

The books might not seem like “atypical” digital marketing books but I can assure you will get to your destination through these books.

Digital Marketing is evolving with the time, there are always new techniques to learn and new methods to implement and no book in this world can teach you everything about Digital Marketing, however when you combine the power of the below listed books, you will have personal arsenal to help you whenever you need.

With that in mind, let’s review the best Digital Marketing books.

My first digital marketing book recommendation is

This Is Marketing: You Can’t be seen Until you Learn to See by Seth Godin

Seth Godin is a renowned global marketing guru who has published multiple best sellers, and among one of them is a book call This is Marketing.

There are 23 chapters in this book along with marketing worksheet and reading recommendations.

You will see great analogies, real world examples and case studies about Taylor Swift, Gay Marriage in Ireland and the marketing of Dog food to just name a few in this book.

Seth Godin is a great orator and a writer as well. Not only is the book very interesting and exciting to read, it will give you a nudge on every page which in turn will make you to speak to yourself and get clarity for your marketing actions.

If you will only read just one book from this list, then read this book.

Influence: The Psychology of Persuasion

You might be wondering why a book on Influence and Persuasion is on the list of Best Digital Marketing Books.

let me explain: persuasion plays a big factor in whether you are successful at Digital Marketing or a mediocre copy-paste Digital Marketer.

This book will play an important role in making you understand the nuances of Persuasion that you will implement in your Digital Marketing Campaigns that will set you apart from the herd who will compete against you.

Influence: The Psychology of Persuasion is written by Robert Beno Cialdini who is a famous professor of Psychology.

This book has 7 chapters such as weapons of influence, social proof, authority and scarcity among others.

There are hundreds of books and thousands of articles written on the chapters which were originally discussed in this book.

Reading this book will give you an insight to how the mind of your consumers works with specific marketing techniques.

The case studies in this book are also interesting and note worthy.

I highly recommend this book for any Digital Marketing enthusiasts.

Agency: Starting a Creative Firm in the Age of Digital Marketing

Wouldn’t it be better to know about the Digital Marketing from the Agency Owner’s perspective?

If you want to learn more about digital marketing, it is important to ask questions such as

How digital marketing services are rendered?

How do you invoice for a certain project?

How do you manage Employees and Contractors?

This book primarily guides you with Building and scaling Digital Marketing Agency however you take vital points from this book to learn more about Digital Marketing and variety of issues that is within this industry and how to solve them.

Digital Marketing Analytics By Pearson

Analytics is one of the most important aspects in Digital Marketing.

Every Campaign, Piece of Content, Landing Page, Sales Funnel, Sale, Conversion, Visit has to be recorded and measured in order to gain valuable insights about your digital marketing efforts.

Hence, the need of Digital Analytics.

You can find individual reviews of Analytics Softwares and platforms, and also know in detail about different metrics and why it is important to track then and take advantage of the data that you have gathered.

An important book to give you a technical edge in the world of digital marketing and digital analytics.

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

This book is written by Sean Ellis, who coined the term “Growth Hacking”.

In this book, Sean provides you deep insights about the marketing techniques used by billion dollar companies without spending

Companies like AirBnB, Uber, Pinterest not only have great products but their phenomenal rise was due to their immaculate planning and marketing which the author is calling “Growth Hacking”

You will learn about different techniques used by billion dollar companies to get ahead and rule the world.

This book is divided into two parts, Part One is called “The Method” and Part Two is called “The Growth Hacking Playbook”

This book is not only for start-up professionals but also for Marketers in general.

It have very interesting stories and anecdotes. You will enjoy reading this book.

Ogilvy on Advertising

This book is considered as a manual for anyone who likes to know about Advertising.

The foundations of engagement and enticing your audience will be the same no matter in which year you live.

This is a vintage book which was published in 1985 by Ogilvy who is considered as a father of modern advertising.

This book has 20 chapters which ranges from How to land clients and 18 Miracles of Research.

Although this book was published when there was no was no World Wide Web, however you will get to know the foundations of advertising and the thought that goes behind advertisements which will always be useful to you as a Digital Marketer.

DotCom Secrets by Russel Brunson

Russel Brunson is known personality in the affiliate programs Industry

This book is divided into 5 sections and they are

Section 1 – Ladders and Funnels
Section 2 – Your Communication Funnel
Section 3 – Leading your customers to the sale
Section 4 – Funnels and Scripts
Section 5 – ClickFunnels

As you can see from the section names, he talks a lot about funnels because he has a sales funnel builder company called Clickfunnels which runs a subscription business and the pricing start at $99/month.

This book is a great strategy deployed by Russel to sell his Subscription business.

Apart from being the amazing salesman that Russel is, this book will give you a lot of insights into building sales funnels and acquiring customers for your company or for your self (if you are self-employed) it works both ways.

I highly recommend this book if you want to learn more about Digital Marketing and acquiring customers in the digital age.

Decoding Digital: Unlocking Digital Barriers

This book is written by Somdutta Singh.

This book is divided into 15 Chapters.

It covers many topics which fall under Digital Marketing such as SEO, Social Media, Analytics, Adwords, Legal Compliance, Lead generation Investments, trademarks and more.

This book offers you a comprehensive look at all the aspects of Digital Marketing.

This book will be very handy if you want to learn more about Digital Marketing.

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

This book is written by Gil and Anya Gildner.

It has technical information which a digital marketer would use on a daily basis.

This book is divided into 13 chapters and has marketing resources as well.

It covers many topics such as Building websites, installing analytics, running pay per click campaigns, using twitter for marketing, implementing SEO Strategies, email marketing and more.

It also covers soft skills which are very necessary in the life of a digital marketers and this makes it a different book than others.

It is also very interesting read despite it being technical in some chapters.

Digital Marketing – Strategy, Implementation and Practise

This book is written by Dave Chaffey.

This book has a lot of case studies which make it very interesting to read and also implement the strategies given in this book.

This book is divided into three parts and they are Digital Marketing Fundamentals, Digital marketing strategy development and Digital marketing implementation and practice.

It has case studies of famous companies such as Dell, Zappos, Spotify, Zalando, and Asos, apart from success stories it also discusses failure stories, so that you can get to know the story of both sides of the spectrum.

It provides insightful commentary on success factors for Digital Marketing techniques, which includes search engine marketing, social media marketing and conversion optimization techniques.

Introduction to Programmatic Advertising

This book is written by Dominik Kosorin.

The book’s title is self-explanatory. This book deals with the technical aspects of Programmatic Advertising.

This book is divided into 7 Parts such as Programmatic trading, new channels and formats and Mobile programmatic.

This book will help in understanding a lot about media buying and how to avoid the hurdles when buying media for a large company.

It also gives you a detailed picture on how things work on the backend spectrum, which even many digital marketers don’t know anything about.

This is a technical book and not a fictional book so, please use coffee while reading this.

The Adweek Copywriting Handbook

This book is written by a famous copywriter Joseph Sugarman.

Writing a sales copy is an art which only a few know. This book breaks down difficult concepts into digestable chunks of content which makes it easy for everyone to understand and Implement the strategies given in this book.

This book is divided into four sections and they are Understanding the process, Understanding what works, Proving the points(Ad Examples), and Utilizing your copywriting skills.

If you can read only one book on copywriting, please read this book. This is the one to keep and refer for a long time to come. Joseph Sugarman has raving fans globally. Many students have made money with his copywriting techniques.

These books have been carefully selected in order to provide you with a wide spectrum of knowledge on the subject of Digital Marketing. The suggestions include traditional and modern take on Marketing which will give you a different perspective. It also includes a couple of technical books to give the edge you require in the field of Digital Marketing.

Let me know in the comments about your favorite digital marketing books.